Tough Love is designed to fit into your station’s format and interact with air talent. There are many ways to deliver the feature. To hear how it sounds on some of our affiliates, listen here.
Here’s a typical structure of the feature (all of the production pieces can be downloaded from your resources page):
Station voice/over: “Need life advice? We know who to ask. (Siri intro insert). It’s Tough Love Starring Siri on (station).”
Personality: Using the provided script, ask the question. Best to assign the question as coming from a listener in your local area.
Option: Record a listener asking question via phone.
Play the short Siri activation sound effect (provided to subscribers via download)
Play recorded response
Option: (If playing a second question, which is recommended), go to it quickly and get to the second response
Personality: Outro, inviting listener participation (submit a question by phone, text, Facebook or via form on website).
Option: Tease the next Siri episode (“Coming up, we ask ______. Tough Love Starring Siri, this morning at _______”)
Recorded outro: “Tough Love, starring Siri, (times) on ________”
Note: Download work parts for production on our resources page.