How do we know Tough Love works?

Simple: we tested it with real listeners.

By measuring responses on a second by second basis, we can track attention. Watch this video of an actual research project with listeners responding in real time to Tough Love.

Using Strategic Solutions Research incredible dial test technology, respondents were instructed to turn their dials higher if they like it, and lower if they don’t.

Watch the reaction:

 Now that’s what a great radio break sounds like. And we’ve seen it in market after market in all formats.

“This is the best-testing feature I’ve ever seen on radio.”

Consultant and Talent Coach Tracy Johnson